Birdie & Maisie
Rescue dogs, honest daily-life content, brand collabs.
Two rescues, two very different personalities
One very well-documented friendship. Both dogs came from the same rescue, two years apart.
Birdie
The dramatic one · March 2020
Plott hound, beagle, white Swiss shepherd, and a fair amount of mystery. Home a week into COVID lockdown after months in foster care. Independent, theatrical, and still testing the privacy fence — which is why she never leaves the house without her Fi collar.
Maisie
The beagle in charge · January 2022
Her owner had health issues and couldn't keep her anymore. I texted the rescue that had Birdie to ask if the two would get along. They did. Food-obsessed, velcro-attached, and operating on her own schedule. Rescue name: Missy.
Jennifer Pershing
A CPA in Lafayette, Indiana, with three rescue dogs to my name. Birdie & Maisie started after Maisie's cancer diagnosis. I shoot and write everything myself, answer every email, and only post about things Birdie and Maisie actually use. Deadlines get met and the invoice makes sense. Occasionally out-voted by a beagle.
Small audience, long reach
Content travels well past the follower count — most of the people who see a post don't follow the account yet.
Audience
Engagement
Where the views come from
What this means for you
Reels drive 98.0% of views and 91.1% of interactions, so that's where a partnership should live. Last month the account was seen by 32,474 viewers — about twenty-three times the follower count — and 92.6% of views came from people who don't follow us yet. That's new eyes on your product, not the same audience served twice.
Source: Instagram Professional Dashboard, 30 days ended October 31, 2026. Engagement rate by reach = 2,779 interactions ÷ 32,474 viewers. Combined followers is the sum of Instagram (1,402), TikTok (1,115) and Facebook (434); audiences may overlap.
Women who buy things for their dogs
Seven in ten followers are women, and four in five are between 25 and 54 — the age band that owns the dog, holds the credit card, and makes the purchase.
Age range
What this means for you
This is not a teen audience passing through. It's established households in their prime pet-spending years, weighted toward women, in a category where the buyer researches before purchasing and stays loyal once something works.
Source: Instagram audience insights (Meta Business Suite), October 2026. 25–54 figure is the sum of the 25–34 (36.0%), 35–44 (28.9%) and 45–54 (16.9%) bands.
Recent work
Frames from our ongoing Fi, Pelsbarn and Hippie Howl ambassadorships, shot and edited in-house with both dogs. Video available on request.
Fi · GPS collar
Birdie in her Fi collar in the yard, watching the fence line. The product doing the job it's bought for.
Pelsbarn · new car bed
Curled up with her own toy, which is exactly what the product is meant to produce.
The Hippie Howl · bandanas
Seasonal bandanas on both dogs, shot at home. Product worn, not held up to the camera.
Tracked sales from partner links
Eleven orders from a hundred and three clicks.
Sources: Pelsbarn affiliate dashboard (all activity to date) and Chewy creator analytics (Sep 1, 2025 – Aug 31, 2026). Reporting periods differ; the combined line is a simple sum.
What we offer
Every collaboration starts with the product actually being used. If it doesn't work for Birdie and Maisie, you'll hear it from me before my followers do.
UGC
Photo and video you own outright and can run as paid ads, on your own channels, or anywhere else you need it. Raw and edited 9:16 video plus stills, about two weeks from product arrival.
Sponsored posts
In-feed reels and posts on our channels, written in our voice. Reels are where this account performs.
Ambassadorships
Ongoing partnerships with brands we already use. Most of ours started as a single post and turned into this.
Product reviews
Honest testing by two hounds with strong opinions, documented over weeks rather than a single unboxing.
Current brand partners
Rates
Quoted per project, based on scope and usage rights. Gifted collaborations considered for brands that fit the account. Just ask.
Get in touch
@birdieandmaisie on Instagram, TikTok, Facebook, Threads & YouTube